单亚琴,李瑞勇,姚国荣

• 1:安徽职业技术学院公共管理学院
• 2:安徽职业技术学院机关党委
• 3:安徽师范大学经济管理学院

摘要(Abstract)：

为促进安徽九华山风景区旅游业的高质量发展,提升游客满意度和忠诚度,本文借助软件构建游客感知质量-游客满意度-游客忠诚度的结构方程模型。通过对276份有效问卷的调研数据分析,揭示游客感知质量、游客满意度、游客忠诚度之间的作用机制。结果显示,安徽九华山风景区游客感知质量对忠诚度有显著的正向影响,且满意度对感知价值和忠诚度之间起到完全中介作用;感知质量对满意度有显著正向影响;满意度对忠诚度有显著正向影响。研究结论为安徽九华山风景区高质量发展提供路径。

关键词(KeyWords)： 感知质量;满意度;忠诚度;宗教旅游

Abstract:

Keywords:

基金项目(Foundation): 2022年度安徽省社科规划项目“安徽文化旅游与科技融合创新机制与路径研究”(HSKY2022D056)

作者(Author): 单亚琴,李瑞勇,姚国荣

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